Marketing và Khởi nghiệp Kinh Doanh

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Core Requirements (53 credits)
BUS 300 – Introduction to Entrepreneurial Leadership Credits: 5

BUS 310 – Marketing Research and Analytics Credits: 5

BUS 344 – Entrepreneurial Finance Credits: 5

BUS 350 – Production Development and Innovation Credits: 5

BUS 360 – Sales and Negotiation Credits: 5

BUS 365 – Consumer Behavior Credits: 3

BUS 385 – Operations Management for Competitive Advantage Credits: 5

BUS 390 – Digital Marketing Credits: 5

BUS 395 – Strategic Marketing and Management Credits: 5

BUS 460 – Venture Launch 1 Credits: 5

BUS 490 – Venture Launch 2 Credits: 5
Communication Skills (10 credits)
ENGL& 101 – English Composition I Credits: 5

Choose one from the following:

ENGL 126 – Writing: Humanities Credits: 5

ENGL 127 – Writing: Social Science Credits: 5

ENGL 128 – Research Writing: Science/Engineering/Business Credits: 5

ENGL& 235 – Introduction to Technical Communication Credits: 5

ENGL 335 – Advanced Technical Writing Credits: 5
Quantitative Skills/Symbolic Reasoning (5 credits)
Any college-level math course, the following are recommended:
MATH& 141 – PreCalculus I Credits: 5

MATH 147 – Finite Mathematics-Business and Social Science Credits: 5

MATH& 151 – Calculus I Credits: 5
Humanities (10 credits)
5 credits from the following:
CMST& 101 – Introduction to Communication Credits: 5

CMST& 210 – Interpersonal Communication Credits: 5

CMST& 220 – Public Speaking Credits: 5

CMST& 230 – Small Group Communication Credits: 5
5 credits from the following:
PHIL 102 – Contemporary Moral Problems Credits: 5

PHIL 111 – Science, Technology, and Value Credits: 5

PHIL 112 – Ethics in the Workplace Credits: 5

PHIL& 115 – Critical Thinking Credits: 5

PHIL 206 – Gender and Philosophy Credits: 5

PHIL 243 – Environmental Ethics Credits: 5
Social Sciences (10 credits)
BUS& 101 – Introduction to Business Credits: 5

or
BUS 181 – Introduction to International Business Credits: 5
Social Science – Five credits of Social Science Distribution course.
S 1 – Social Science Credits: 5

Natural Sciences (10 credits)

MATH& 146 – Introduction to Statistics Credits: 5

or
MATH 256 – Statistics for Business and Social Science Credits: 5
and Natural Science – Five credits of Natural Science Distribution course.
N 1 – Natural Science List A (Lab) Credits: 5
Additional General Education (15 credits)
ACCT& 201 – Principles of Accounting I Credits: 5

or
ACCT 110 – Practical Accounting 1 Credits: 5
BUS 335 – Integrated Marketing Communications Credits: 5

BUS 400 – Personal and Professional Branding Credits: 5
Business Electives (17 credits)
BUS 121 – Marketing Fundamentals Credits: 5

BUS 401 – Special Topics: Marketing and Entrepreneurship 1 Credits: 2

BUS 402 – Special Topics: Marketing and Entrepreneurship 2 Credits: 3

BUS 403 – Special Topics: Marketing and Entrepreneurship 3 Credits: 2

BUS 404 – Special Topics: Marketing and Entrepreneurship 4 Credits: 3

BUS 405 – Special Topics: Marketing and Entrepreneurship 5 Credits: 2
Additional credits from an Associate’s Degree or equivalent in business-related field (50 credits)