Cao đẳng Quản trị kinh doanh - Chuyên ngành Marketing

Semester 1

ACCT 215 Introductory Financial Accounting I
BCMP 225 Business Productivity Tools and Technology
BMAT 230 Business Mathematics
COMN 220 Communication and Presentation Skills
MNGT 200 Introduction to Business

Semester 2

ECON 250 Microeconomics
MKTG 260 Marketing Essentials
MNGT 250 Organizational Behaviour
STAT 270 Quantitative Methods

Choose one elective:

ACCT 255 Introductory Financial Accounting II
BFIN 255 Personal Financial Planning
HRMT 320 Human Resource Management
MKTG 265 Digital Marketing Foundations
MNGT 255 Introduction to Management
SCMT 255 Introduction to Supply Chain Management

Semester 3

BLAW 300 Business Law
ECON 305 Macroeconomics

Choose three marketing group A electives:

BLAW 301 Legal, Ethical and Security for Digital Organizations
MKTG 261 Digital and Social Media Advertising
MKTG 303 Creating Your Personal Brand
MKTG 306 Building and Managing Brands
MKTG 322 Marketing Research and Analytics
MKTG 336 Marketing Action: From Concept to Creation
MKTG 340 Digital Consumer Experience
MKTG 366 Business Development and Customer Relationship Management

MKTG 375 Integrated Marketing Communications

Semester 4

MKTG 380 Strategic Marketing

Choose two more marketing group A electives:

BLAW 301 Legal, Ethical and Security for Digital Organizations
MKTG 261 Digital and Social Media Advertising
MKTG 303 Creating Your Personal Brand
MKTG 306 Building and Managing Brands
MKTG 322 Marketing Research and Analytics
MKTG 336 Marketing Action: From Concept to Creation
MKTG 340 Digital Consumer Experience
MKTG 366 Business Development and Customer Relationship Management
MKTG 375 Integrated Marketing Communications

Choose two marketing group B electives:

DATA 410 Business Context for Data Analysis
ENTR 350 Entrepreneurship
MNGT 321 Project Management
MNGT 370 Principles of Supply Chain Management

Choose one integrative experience elective:

ACWE 300 Business Diploma Integrative Experience Capstone
MNGT 395 Managing Strategically